Year-over-year January 2023 data is from 32 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark.
Overall DTC:
Overall YTD DTC sales are down -4.6% vs. 2022 (-8.6% vs 2021).
Visitors:
Visitation YTD was down -22.7% vs. 2022 (+5.8% vs 2021).
Tasting Room sales:
Tasting Room sales YTD were down -18.8% vs. 2022 (-15.4% vs. 2021).
Wine Club Total Sales:
Wine Club total sales YTD were up +7.2% vs. 2022 (+1.1% vs. 2021).
Digital+:
Phone sales YTD were down -32.9% vs. 2022 (-51.9% vs. 2021). Online sales were down -2.3% vs. 2022 (-47.1% vs. 2021).
* Includes data from Sierra Foothills, CA: Amador & El Dorado.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
