Year-over-year January 2023 data is from 29 tasting rooms across Walla Walla, WA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +19.2% vs. 2022 (+24.0% vs 2021).
Visitors:
Visitation YTD was down -6.8% vs. 2022 (+48.5% vs 2021).
Tasting Room sales:
Tasting Room sales YTD were down -14.0% vs. 2022 (+22.7% vs. 2021).
Wine Club Total Sales:
Wine Club total sales YTD were up +19.5% vs. 2022 (+63.0% vs. 2021).
Digital+:
Phone sales YTD were down -29.1% vs. 2022 (-41.9% vs. 2021). Online sales YTD were down -12.2% vs. 2002 (-22.0% vs. 2021).
* Includes data from Walla Walla, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
