Year-over-year January 2023 data is from 18 tasting rooms in Temecula which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are down -6.7% vs. 2022 (+75.6% vs 2021).
Visitors:
Visitation YTD was down -6.4% vs. 2022 (+154.6% vs 2021).
Tasting Room sales:
Tasting Room sales YTD were down -2.0% vs. 2022 (+140.2% vs. 2021).
Wine Club Total Sales:
Wine Club total sales YTD were down -11.7% vs. 2022 (+44.2% vs. 2021).
Digital+:
Phone Sales YTD were down -33.5% vs. 2022 (-7.1% vs. 2021). Online sales YTD were up +37.4% vs. last year (-17.0% vs. 2021)
* Includes data from Temecula, CA
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
