Year-over-year, Year-to-date January 2023 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +1.8% vs. 2022 (+25.1% vs 2021).
Visitors:
Visitation YTD was down -31.8% vs. 2022 (+31.4% vs 2021).
Tasting Room sales:
Tasting room sales YTD were down -7.5% vs. 2022 (+46.0% vs 2021).
Wine Club Total Sales:
Wine Club total sales YTD were up +2.3% vs. 2022 (+17.2% vs. 2021).
Digital+:
Phone sales YTD were down -3.7% vs. 2022 (-34.8% vs. 2021). Online sales YTD were down -9.4% vs. last year (+15.0% vs. 2021).
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
