Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through June 2022 (vs. 2021 and 2020):
ALL REGIONS: Year-over-year, Year-to-date June 2022 data is from over 450 wineries across all the regions which participate in Community Benchmark (Jan – June 2022 vs. Jan – June 2021 & 2022)
- Overall DTC Total Sales:
Overall YTD DTC sales are up +9.7% vs. 2021. (+29.6% vs 2020) - Visitors:
Visitation YTD was up +8.7% vs. 2021. (+85.4% vs 2020) - Tasting Room sales:
Tasting room sales YTD were up +21.9% vs. 2021. (+127.2% vs 2020) - Wine Club Total Sales:
Wine Club total sales YTD were up +11.0% vs. 2021. (+22.6% vs. 2020) - Digital+: Phone sales YTD were down -17.3% vs. 2021. (-23.0% vs. 2020). Online sales were down -23.6% vs. 2021. (-30.3% vs. 2020)
* Includes data from Amador, Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sonoma, Temecula, Walla Walla (WA).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
