Year-over-year, Year-to-date June 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +13.6% vs. 2021. (+23.1% vs 2020)
Visitors:
Visitation YTD was up +16.2% vs. 2021. (+75.7% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +15.6% vs. 2021. (+40.6% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +8.1% vs. 2021. (+17.3% vs. 2020)
Digital+:
Phone sales YTD were down -30.6% vs. 2021. (-52.1% vs. 2020). Online sales YTD were up +4.0% vs. last year. (-9.3% vs. 2020)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
