Year-over-year, Year-to-date June 2022 data is from 7 tasting rooms across Lake County, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +7.8% vs. 2021. (+12.3% vs 2020)
Visitors:
Visitation YTD was up +2.3% vs. 2021. (+132.3% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +10.6% vs. 2021. (+163.9% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +10.6% vs. 2021. (+163.9% vs. 2020)
Digital+:
Phone sales YTD were down -67.6% vs. 2021. Online sales YTD were down -87.5% vs. 2021. (-95.0% vs. 2020)
* Includes data from Lake County, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
