Year-over-year, Year-to-date June 2022 data is from 26 tasting rooms in Temecula which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +14.5% vs. 2021. (+46.4% vs 2020)
Visitors:
Visitation YTD was up +13.9% vs. 2021. (+93.2% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were up +16.6% vs. 2021. (+106.5% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +14.3% vs. 2021. (+38.3% vs. 2020)
Digital+:
Phone Sales YTD were down -40.4% vs. 2021. (-58.4% vs. 2020). Online sales YTD were down -4.0% vs. last year. (-33.2% vs. 2020)
* Includes data from Temecula, CA
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
