Are you curious about DTC growth rates in specific regions in April 2022 vs. 2021 and 2020? Click below to dive into the details:
ALL REGIONS: April 2022 data is from 400+ tasting rooms across all the regions which participate in Community Benchmark.
- Overall DTC Total Sales:
Overall DTC sales are up +3.2% vs. 2021. (+10.5% vs 2020)
Visitation in April 2022 was up +21.4% vs. 2021. (+48.7% vs 2020)
- Tasting Room sales:
Tasting room sales in April 2022 were up +46.4% vs. 2021. (+97.1% vs 2020)
- Wine Club Total Sales:
Wine Club total sales in April 2022 were up +11.5% vs. 2021. (+24.8% vs. 2020)
- Digital+: Phone/email sales in April 2022 were down -18.6% vs. 2021. (-13.1% vs. 2020). Online sales were down -19.5% vs. last year. (+18.6% vs. 2020)
* Includes data from Amador, Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sonoma, Temecula, Walla Walla (WA).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.