April 2022 data is from 59 tasting rooms across Napa, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are up +3.5% vs. 2021. (+19.0% vs 2020)
Visitors:
Visitation in April 2022 was up +26.9% vs. 2021. (+42.9% vs 2020)
Tasting Room sales:
Tasting room sales in April 2022 were up +86.9% vs. 2021. (+111.3% vs 2020)
Wine Club Total Sales:
Wine Club total sales in April 2022 were up +17.6% vs. 2021. (+27.7% vs. 2020)
Digital+:
Phone/email sales in April 2022 were down -11.8% vs. 2021. (+2.9% vs. 2020). Online sales were down -11.8% vs. last year. (+19.1% vs. 2020)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
