April 2022 data is from 72 tasting rooms across the Central Coast, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are up +8.0% vs. 2021. (+23.2% vs 2020)
Visitors:
Visitation in April 2022 was up +18.8% vs. 2021. (+18.8% vs 2020)
Tasting Room sales:
Tasting room sales in April 2022 were up +34.2% vs. 2021. (+117.6% vs 2020)
Wine Club Total Sales:
Wine Club total sales in April 2022 were up +10.2% vs. 2021. (+23.8% vs. 2020)
Digital+:
Phone/email sales in April 2022 were down -27.3% vs. 2021. (-34.0% vs. 2020). Online sales were down -19.4%% vs. last year. (+17.4% vs. 2020)
* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
