April 2022 data is from 114 tasting rooms across Oregon which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are up +0.9% vs. 2021. (+28.7% vs 2020)
Visitors:
Visitation in April 2022 was up +1.8% vs. 2021. (+23.1% vs 2020)
Tasting Room sales:
Tasting Room sales in April 2022 were up +17.2% vs. 2021. (+78.9% vs. 2020)
Wine Club Total Sales:
Wine Club total sales in April 2022 were up +2.3% vs. 2021. (+27.5% vs. 2020)
Digital+:
Phone Sales in April 2022 were down -24.3% vs. 2021. (-16.5% vs. 2020). Online sales were down -35.4% vs. last year. (-17.8% vs. 2020)
* Includes data from Northern Borders (Columbia Gorge/Valley, Walla Walla Valley, Other), Southern Oregon (Applegate Valley, Rogue Valley, Umpqua Valley & Elkton), and Willamette Valley (Chehalem Mountains & Ribbon Ridge & Laurelwood, Dundee Hills, Eola-Amity Hills and McMinnville).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
