April 2022 data is from 18 tasting rooms in Amador, CA which participate in Community Benchmark.
Overall DTC:
Overall DTC sales are down -5.2% vs. 2021. (+15.6% vs 2020)
Visitors:
Visitation in April 2022 was up +13.7% vs. 2021. (+83.0% vs 2020)
Tasting Room sales:
Tasting Room sales in April 2022 were up +4.8% vs. 2021. (+69.3% vs. 2020)
Wine Club Total Sales:
Wine Club total sales in April 2022 were up +9.1% vs. 2021. (+38.6% vs. 2020)
Digital+:
Phone/email sales in April 2022 were down -23.3% vs. 2021. (-57.2% vs. 2020). Online sales were down -25.7% vs. last year. (-68.9% vs. 2020)
* Includes data from Amador, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
