February 2022 data is from 77 tasting rooms across the Central Coast, CA which participate in Community Benchmark.
Visitors:
Visitation in February 2022 was up +95.1% vs. 2021. (-16.1% vs 2020)
Tasting Room sales:
Tasting room sales in February 2022 were up +96.0% vs. 2021. (+30.3% vs 2020)
Wine Club Total Sales:
Wine Club total sales in February 2022 were up +18.2% vs. 2021. (+17.1% vs. 2020)
Digital+:
Phone/email sales in February 2022 were down -29.8% vs. 2021. (+6.4% vs. 2020). Online sales were up +2.1% vs. last year. (+49.8% vs. 2020)
* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
