February 2022 data is from 21 tasting rooms across Lodi, CA which participate in Community Benchmark.
Visitors:
Visitation in February 2022 was up +35.2% vs. 2021. (-30.1% vs 2020)
Tasting Room sales:
Tasting room sales in February 2022 were up +37.1% vs. 2021. (18.5% vs 2020)
Wine Club Total Sales:
Wine Club total sales in February 2022 were up +13.7% vs. 2021. (+32.7% vs. 2020)
Digital+:
Phone/email sales in February 2022 were down -27.3% vs. 2021. (+186.3% vs. 2020). Online sales were up +18.9% vs. last year. (+612.0% vs. 2020)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
