Are you curious about growth in specific regions? Click below to dive into the details:
ALL REGIONS: Year-to-date, year-over-year data is from 292 tasting rooms across all the regions which participate in Community Benchmark.
Visitors:
Visitors were up 69.6% vs. last year. (-7.2% vs. 2019)
Tasting Room sales:
Tasting room sales are up +79.4% vs. last year. (+15.5% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +7.8% vs. last year. (+25% vs. 2019)
Digital+:
Phone/email sales are down -12.7% vs. last year. (+34.8% vs. 2019). Online sales are down -10.3% vs. last year.; (+73.8% vs. 2019)
* Includes data from Amador, Central Coast, Lake County, Lodi, Mendocino, Napa, Northern Borders (OR), Sonoma, Southern Oregon (OR), Walla Walla (WA), Willamette Valley, (WA)
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