Year-to-date, year-over-year data is from 62 tasting rooms across Napa, CA which participate in Community Benchmark.
Visitors:
Visitors were up 86.2% vs. last year. (-14.3% vs. 2019)
Tasting Room sales:
Tasting room sales are up +113.1% vs. last year. (+5.8% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +5% vs. last year. (+21.3% vs. 2019)
Digital+:
Phone/email sales are down -10.3% vs. last year. (+45.8% vs. 2019). Online sales are down -7.5% vs. last year.;(+66.7% vs. 2019)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
