Central Coast

Year-to-date, year-over-year data is from 73 tasting rooms across the Central Coast, CA which participate in Community Benchmark.


Visitors are up +46.1% vs. last year. (-1.9% vs. 2019)

Tasting Room sales:

Tasting room sales are up +61.1% vs. last year. (+31.3% vs. 2019)

Wine Club Total Sales:

Wine Club total sales are up +10.9% vs. last year. (+24.7% vs. 2019)


Phone/email sales are down -22.5% vs. last year.   (+17.2% vs. 2019).  Online sales are down -11.9%vs. last year.  (+68.7% vs. 2019)


* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).


ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.