Year-to-date, year-over-year data is from 15 tasting rooms across Willamette Valley, OR which participate in Community Benchmark.
Visitors:
Visitors are up +75.4% vs. last year. (-2% vs. 2019)
Tasting Room sales:
Tasting room sales are up +47% vs. last year. (+46.4% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +25.1% vs. last year. (+67% vs. 2019)
Digital+:
Phone/email sales are down -12.8% vs. last year. (-30.2% vs. 2019). Online sales are down -23.7% vs. last year. (+161% vs. 2019)
* Includes data from Willamette Valley, OR.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
