Year-over-year, Year-to-date December 2022 data is from 27 tasting rooms in Temecula which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up + 7.2% vs. 2021. (+38.4% vs 2020) Visitors: Visitation YTD was up +4.5% vs. 2021. (+48.5% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +3.2% vs. 2021. (+63.9% vs. […]

  Year-over-year, Year-to-date December 2022 data is from 33 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark. Overall DTC: Overall YTD DTC sales are up +1.7% vs. 2021. (+20.7% vs 2020) Visitors: Visitation YTD was down -6.7% vs. 2021. (+30.0% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -2.0% vs. 2021. […]

Year-over-year, Year-to-date December 2022 data is from 60 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.1% vs. 2021. (+19.7% vs 2020) Visitors: Visitation YTD was up +3.8% vs. 2021. (+100.7% vs 2020) Tasting Room sales: Tasting room sales YTD were up +6.3% […]

Year-over-year, Year-to-date December 2022 data is from 136 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -1.3% vs. 2021. (+19.1% vs 2020) Visitors: Visitation YTD was down -14.0% vs. 2021. (+17.2% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -2.1% vs. 2021. […]

Year-over-year, Year-to-date November 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +7.6% vs. 2021. (+28.7% vs 2020) Visitors: Visitation YTD was down -3.6% vs. 2021. (+90.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.0% vs. […]

Year-over-year, Year-to-date December 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.6% vs. 2021. (+23.3% vs 2020) Visitors: Visitation YTD was down -7.4% vs. 2021. (+41.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +2.2% vs. […]

Year-over-year, Year-to-date December 2022 data is from 77 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +1.8% vs. 2021. (+21.7% vs 2020) Visitors: Visitation YTD was down -9.6% vs. 2021. (+24.7% vs 2020) Tasting Room sales: Tasting room sales YTD were down -1.6% […]

Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through November 2022 (vs. 2021 and 2020): Central Coast Lodi Napa Oregon Sierra Foothills Sonoma Temecula Walla Walla (WA) Woodinville ALL REGIONS: Year-over-year, Year-to-date November 2022 data is from over 471 wineries across all the regions which participate in […]

Year-over-year, Year-to-date November 2022 data is from 11 tasting rooms across Woodinville, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down -0.5% vs. 2021. (+13.2% vs 2020) Visitors: Visitation YTD was up +2.2% vs. 2021. (+70.7% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -5.2% vs. […]

Year-over-year, Year-to-date November 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down –1.7% vs. 2021. (+23.0% vs 2020) Visitors: Visitation YTD was up +0.9% vs. 2021. (+67.7% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -7.4% […]