Category: News

Lodi Town Hall: How To Improve Our Tasting Room Average Order Values

Community Benchmark partnered with WISE Academy to host Lodi Town Hall on July 26th. In addition to presenting the latest Lodi & Industry Trends, we had a LIVELY discussion of Strategies & Tactics to improve Tasting Room Average Order Values. Below are the highlights of what Lodi wineries discussed as their favorite ideas of what […]

Overall DTC Trends YTD June 2022

Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through June 2022 (vs. 2021 and 2020): Amador Central Coast Lake County Lodi Napa Oregon Sonoma Temecula Walla Walla (WA) ALL REGIONS: Year-over-year, Year-to-date June 2022 data is from over 450 wineries across all the regions which participate […]

Walla Walla’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 29 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.9% vs. 2021. (+39.0% vs 2020) Visitors: Visitation YTD was up +5.4% vs. 2021. (+168.6% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +0.7% […]

Temecula’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 26 tasting rooms in Temecula which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up  +14.5% vs. 2021. (+46.4% vs 2020) Visitors: Visitation YTD was up +13.9% vs. 2021. (+93.2% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +16.6% vs. 2021. […]

Sonoma’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 57 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +7.7% vs. 2021. (+19.1% vs 2020) Visitors: Visitation YTD was up +29.1% vs. 2021. (+119.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +23.0% […]

Oregon’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 135 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -0.9% vs. 2021. (+32.1% vs 2020) Visitors: Visitation YTD was down -7.1% vs. 2021. (+43.7% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +7.8% vs. 2021. […]

Napa’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.9% vs. 2021. (+30.9% vs 2020) Visitors: Visitation YTD was up +14.0% vs. 2021. (+102.5% vs 2020) Tasting Room sales: Tasting room sales YTD were up +46.6% […]

Lodi’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +13.6% vs. 2021. (+23.1% vs 2020) Visitors: Visitation YTD was up +16.2% vs. 2021. (+75.7% vs 2020) Tasting Room sales: Tasting room sales YTD were up +15.6% vs. […]

Lake County’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 7 tasting rooms across Lake County, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +7.8% vs. 2021. (+12.3% vs 2020) Visitors: Visitation YTD was up +2.3% vs. 2021. (+132.3% vs 2020) Tasting Room sales: Tasting room sales YTD were up +10.6% […]

Central Coast’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 77 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +8.0% vs. 2021. (+32.2% vs 2020) Visitors: Visitation YTD was up +5.4% vs. 2021. (+86.1% vs 2020) Tasting Room sales: Tasting room sales YTD were up […]