April 2023 continued to showcase the downward trend for all regions this year. As we get closer to the summer months, we can hope for some better numbers and more visitation! The good news is that the data is here and provides the opportunity to make informed decisions for what’s best for your winery. See below for overall trends!
ALL REGIONS: Year-over-year, Year-to-date April 2023 data is from over 523 wineries across all the regions which participate in Community Benchmark (Jan – April 2023 vs. Jan – April 2022)
- Overall DTC Total Sales:
Overall YTD DTC sales are down -5.3% vs. 2022. (+6.7% vs 2021)
Visitation YTD was down -21.8% vs. 2022. (-1.1% vs 2021)
- Tasting Room sales:
Overall YTD DTC sales are down -15.2% vs. 2022. (+22.0% vs 2021)
- Wine Club Total Sales:
Wine Club total sales YTD were down -0.8% vs. 2022. (+10.2 vs. 2021)
- Digital+: Phone sales YTD were down -17.5% vs. 2022. (-33.1% vs. 2021). Online sales were down -16.7% vs. 2022. (-41.1% vs. 2021)
* Includes data from Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sierra Foothills, Sonoma, Temecula, Walla Walla (WA), Woodinville.
Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through April 2022 (vs. 2021 and 2020):
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.