January 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Visitors: Visitation in 2022 was up +95.1% vs. 2021. (-10.5% vs 2020) Tasting Room sales: Tasting Room sales in 2022 were up +47.2% vs. 2021. (+26.6% vs. 2020) Wine Club Total Sales: Wine Club total sales in 2022 were […]
Category: News
Sonoma’s DTC Trends January 2022
January 2022 data is from 46 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitation in January 2022 was up +759.9% vs. 2021. (-27.5% vs 2020) Tasting Room sales: Tasting room sales in January 2022 were up +310.9% vs. 2021. (-2.3 vs 2020) Wine Club Total Sales: Wine Club total sales in […]
Napa’s DTC Trends January 2022
January 2022 data is from 67 tasting rooms across Napa, CA which participate in Community Benchmark. Visitors: Visitation in January 2022 was up +644.5% vs. 2021. (-31.6% vs 2020) Tasting Room sales: Tasting room sales in January 2022 were up +490.0% vs. 2021. (+17.1% vs 2020) Wine Club Total Sales: Wine Club total sales in […]
Lodi’s DTC Trends January 2022
January 2022 data is from 21 tasting rooms across Lodi, CA which participate in Community Benchmark. Visitors: Visitation in January 2022 was up +109.1% vs. 2021. (-13.4% vs 2020) Tasting Room sales: Tasting room sales in January 2022 were up +56.7% vs. 2021. (-30.2% vs 2020) Wine Club Total Sales: Wine Club total sales in […]
Central Coast’s DTC Trends January 2022
January 2022 data is from 75 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Visitors: Visitation in January 2022 was up +158.2% vs. 2021. (-19.2% vs 2020) Tasting Room sales: Tasting room sales in January 2022 were up +215.4% vs. 2021. (+26.5% vs 2020) Wine Club Total Sales: Wine Club total […]
Overall Tasting Room Trends 2021 vs. 2019
Are you curious about growth in specific regions as we look back on 2021 vs. 2020 and 2019? Click below to dive into the details: Central Coast Lodi Napa Sonoma Walla Walla (WA) ALL REGIONS: December 2021 Year-to-date, year-over-year data is from a potential 307 tasting rooms across all the regions which participate in Community […]
Walla Walla’s Total Tasting Room Trends 2021 vs. 2019 Year End Analysis
Year-to-date, year-over-year data is from a potential 32 tasting rooms across Walla Walla WA which participate in Community Benchmark. Visitors: Visitation in 2021 was up +92.1% vs. 2020. (-4.6% YTD 2021 vs 2019) Tasting Room sales: Tasting Room sales in 2021 were up +87.4% vs. 2020. (+18.2% vs. 2019) Wine Club Total Sales: Wine Club total […]
Sonoma’s Total Tasting Room Trends 2021 vs. 2019 Year End Analysis
Year-to-date, year-over-year data is from a potential 44 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitation in 2021 was up +73.7% vs. 2020. (-48.2% YTD 2021 vs 2019) Tasting Room sales: Tasting Room sales in 2021 were up +94.7% vs. 2020. (-7.8% vs. 2019) Wine Club Total Sales: Wine Club total […]
Napa’s Total Tasting Room Trends 2021 vs. 2019 Year End Analysis
Year-to-date, year-over-year data is from a potential 62 tasting rooms across Napa, CA which participate in Community Benchmark. Visitors: Visitation in 2021 was up +93.0% vs. 2020. (-13.3% YTD 2021 vs 2019) Tasting Room sales: Tasting Room sales in 2021 were up +142.7% vs. 2020. (+27.1% vs. 2019) Wine Club Total Sales: Wine Club total […]
Lodi’s Total Tasting Room Trends 2021 vs. 2019 Year End Analysis
Year-to-date, year-over-year data is from a potential 29 tasting rooms across Lodi, CA which participate in Community Benchmark. Visitors: Visitation in 2021 was up +141.9%% vs. 2020. (-42.7% YTD 2021 vs 2019) Tasting Room sales: Tasting Room sales in 2021 were up +40.2% vs. 2020. (+12.4% vs. 2019) Wine Club Total Sales: Wine Club total […]