January 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark.
Visitors:
Visitation in 2022 was up +95.1% vs. 2021. (-10.5% vs 2020)
Tasting Room sales:
Tasting Room sales in 2022 were up +47.2% vs. 2021. (+26.6% vs. 2020)
Wine Club Total Sales:
Wine Club total sales in 2022 were up +29.4% vs. 2021. (+144.0% vs. 2020)
Digital+:
Phone/email sales in 2021 were down -7.6% vs. 2021. (+44.4% vs. 2020). Online sales were down -11.2% vs. last year. (+243.0% vs. 2020)
* Includes data from Walla Walla, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
