Community Benchmark Blog

Walla Walla’s DTC Trends February 2022

February 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +93.7% vs. 2021. (-1.6% vs 2020) Tasting Room sales: Tasting Room sales in February 2022 were up +61.4% vs. 2021. (+39.7% vs. 2020) Wine Club Total Sales: Wine Club total sales in […]

Sonoma’s DTC Trends February 2022

February 2022 data is from 45 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +176.3% vs. 2021. (-20.6% vs 2020) Tasting Room sales: Tasting room sales in February 2022 were up +120.2% vs. 2021. (+4.3 vs 2020) Wine Club Total Sales: Wine Club total sales in […]

Napa’s DTC Trends February 2022

February 2022 data is from 65 tasting rooms across Napa, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +124.0% vs. 2021. (-23.2% vs 2020) Tasting Room sales: Tasting room sales in February 2022 were up +186.5% vs. 2021. (+17.2% vs 2020) Wine Club Total Sales: Wine Club total sales in […]

Lodi’s DTC Trends February 2022

February 2022 data is from 21 tasting rooms across Lodi, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +35.2% vs. 2021. (-30.1% vs 2020) Tasting Room sales: Tasting room sales in February 2022 were up +37.1% vs. 2021. (18.5% vs 2020) Wine Club Total Sales: Wine Club total sales in […]

Central Coast’s DTC Trends February 2022

February 2022 data is from 77 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +95.1% vs. 2021. (-16.1% vs 2020) Tasting Room sales: Tasting room sales in February 2022 were up +96.0% vs. 2021. (+30.3% vs 2020) Wine Club Total Sales: Wine Club total […]

Overall Tasting Room Trends January 2022

Are you curious about DTC growth rates in specific regions in January 2022 vs. 2021 and 2020?  Click below to dive into the details: Central Coast Lodi Napa Sonoma Walla Walla (WA) ALL REGIONS: January 2022 data is from 400+ tasting rooms across all the regions which participate in Community Benchmark. Visitors: Visitation in January […]

Walla Walla’s DTC Trends January 2022

January 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Visitors: Visitation in 2022 was up +95.1% vs. 2021. (-10.5% vs 2020) Tasting Room sales: Tasting Room sales in 2022 were up +47.2% vs. 2021. (+26.6% vs. 2020) Wine Club Total Sales: Wine Club total sales in 2022 were […]

Sonoma’s DTC Trends January 2022

January 2022 data is from 46 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitation in January 2022 was up +759.9% vs. 2021. (-27.5% vs 2020) Tasting Room sales: Tasting room sales in January 2022 were up +310.9% vs. 2021. (-2.3 vs 2020) Wine Club Total Sales: Wine Club total sales in […]

Napa’s DTC Trends January 2022

January 2022 data is from 67 tasting rooms across Napa, CA which participate in Community Benchmark. Visitors: Visitation in January 2022 was up +644.5% vs. 2021. (-31.6% vs 2020) Tasting Room sales: Tasting room sales in January 2022 were up +490.0% vs. 2021. (+17.1% vs 2020) Wine Club Total Sales: Wine Club total sales in […]

Lodi’s DTC Trends January 2022

January 2022 data is from 21 tasting rooms across Lodi, CA which participate in Community Benchmark. Visitors: Visitation in January 2022 was up +109.1% vs. 2021. (-13.4% vs 2020) Tasting Room sales: Tasting room sales in January 2022 were up +56.7% vs. 2021. (-30.2% vs 2020) Wine Club Total Sales: Wine Club total sales in […]