Community Benchmark Blog

Community Benchmark Release Roundup: May 2022

You’ve asked and we’ve delivered!  TrueTrend text update and rollovers: Check out this 2-minute video explaining the TrueTrend by our Founder, John Keleher.  The TrueTrend shows the relative performance (the ratio of your metric divided by the Comp Set metric) over time. We have added and clarified the rollover text as you delve into the […]

Overall DTC Trends April 2022

Are you curious about DTC growth rates in specific regions in April 2022 vs. 2021 and 2020?  Click below to dive into the details: Amador Central Coast Lodi Napa Oregon Sonoma Walla Walla (WA) ALL REGIONS: April 2022 data is from 400+ tasting rooms across all the regions which participate in Community Benchmark. Overall DTC […]

Amador’s DTC Trends April 2022

April 2022 data is from 18 tasting rooms in Amador, CA which participate in Community Benchmark. Overall DTC: Overall DTC sales are down -5.2% vs. 2021. (+15.6% vs 2020) Visitors: Visitation in April 2022 was up +13.7% vs. 2021. (+83.0% vs 2020) Tasting Room sales: Tasting Room sales in April 2022 were up +4.8% vs. 2021. (+69.3% vs. […]

Central Coast’s DTC Trends April 2022

April 2022 data is from 72 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +8.0% vs. 2021. (+23.2% vs 2020) Visitors: Visitation in April 2022 was up +18.8% vs. 2021. (+18.8% vs 2020) Tasting Room sales: Tasting room sales in April 2022 were […]

Lodi’s DTC Trends April 2022

April 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +13.7% vs. 2021. (+12.1% vs 2020) Visitors: Visitation in April 2022 was up +31.0% vs. 2021. (+29.2% vs 2020) Tasting Room sales: Tasting room sales in April 2022 were up +28.7% […]

Napa’s DTC Trends April 2022

April 2022 data is from 59 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +3.5% vs. 2021. (+19.0% vs 2020) Visitors: Visitation in April 2022 was up +26.9% vs. 2021. (+42.9% vs 2020) Tasting Room sales: Tasting room sales in April 2022 were up […]

Oregon’s DTC Trends April 2022

April 2022 data is from 114 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up  +0.9% vs. 2021. (+28.7% vs 2020) Visitors: Visitation in April 2022 was up +1.8% vs. 2021. (+23.1% vs 2020) Tasting Room sales: Tasting Room sales in April 2022 were up +17.2% vs. […]

Sonoma’s DTC Trends April 2022

April 2022 data is from 41 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are down -1.9% vs. 2021. (+2.2% vs 2020) Visitors: Visitation in April 2022 was up +83.9% vs. 2021. (+63.9 vs 2020) Tasting Room sales: Tasting room sales in April 2022 were up […]

Walla Walla’s DTC Trends April 2022

April 2022 data is from 23 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +2.3% vs. 2021. (+21.9% vs 2020) Visitors: Visitation in April 2022 was up +30.0%% vs. 2021. (+132.8% vs 2020) Tasting Room sales: Tasting Room sales in April 2022 were up […]

Walla Walla’s DTC Trends March 2022

March 2022 data is from 23 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +7.3% vs. 2021. (+37.1% vs 2020) Visitors: Visitation in March 2022 was up +42.4% vs. 2021. (+21.5% vs 2020) Tasting Room sales: Tasting Room sales in March 2022 were up […]