Year-over-year January 2023 data is from 18 tasting rooms in Temecula which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down -6.7% vs. 2022 (+75.6% vs 2021). Visitors: Visitation YTD was down -6.4% vs. 2022 (+154.6% vs 2021). Tasting Room sales: Tasting Room sales YTD were down -2.0% vs. 2022 (+140.2% […]

  Year-over-year January 2023 data is from 32 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark. Overall DTC: Overall YTD DTC sales are down -4.6% vs. 2022 (-8.6% vs 2021). Visitors: Visitation YTD was down -22.7% vs. 2022 (+5.8% vs 2021). Tasting Room sales: Tasting Room sales YTD were down -18.8% vs. 2022 […]

Year-over-year January 2023 data is from 56 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +1.1% vs. 2022 (+23.1% vs 2021). Visitors: Visitation YTD was down -7.9% vs. 2022 (+391.8% vs 2021). Tasting Room sales: Tasting room sales YTD were down -0.2% vs. […]

Year-over-year January 2023 data is from 128 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -13.3% vs. 2022 (+0.6% vs 2021) Visitors: Visitation YTD was down -26.1% vs. 2022 (-4.3% vs 2021) Tasting Room sales: Tasting Room sales YTD were down -14.9% vs. 2022 (+13.7% […]

Year-over-year, Year-to-date January 2023 data is from 71 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down -12.6% vs. 2022 (+19.0% vs 2021). Visitors: Visitation YTD was down -13.8% vs. 2022 (+338.1% vs 2021). Tasting Room sales: Tasting room sales YTD were down -10.0% […]

Year-over-year, Year-to-date January 2023 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +1.8% vs. 2022 (+25.1% vs 2021). Visitors: Visitation YTD was down -31.8% vs. 2022 (+31.4% vs 2021). Tasting Room sales: Tasting room sales YTD were down -7.5% […]

Year-over-year, Year-to-date January 2023 data is from 78 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down –13.2  vs. 2022 (+17.7% vs 2021). Visitors: Visitation YTD was down -38.6% vs. 2022 (+126.1% vs 2021). Tasting Room sales: Tasting room sales YTD were […]

Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through December 2022 (vs. 2021 and 2020): Central Coast Lodi Napa Oregon Sierra Foothills Sonoma Temecula Walla Walla (WA) Woodinville ALL REGIONS: Year-over-year, Year-to-date December 2022 data is from over 482 wineries across all the regions which participate in […]

Year-over-year, Year-to-date December 2022 data is from 24 tasting rooms across Woodinville, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +3.0% vs. 2021. (+18.2% vs 2020) Visitors: Visitation YTD was down -3.5% vs. 2021. (+51.5% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -5.3% vs. […]

Year-over-year, Year-to-date December 2022 data is from 29 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down -0.5% vs. 2021. (+19.5% vs 2020) Visitors: Visitation YTD was up +0.1% vs. 2021. (+64.2% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -8.2% […]