Community Benchmark Blog

Walla Walla’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.4% vs. 2021. (+41.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +6.1% vs. 2021. (+222.3% vs 2020) Tasting Room sales: YTD Tasting Room sales […]

Temecula’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 26 tasting rooms in Temecula which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up  +19.3% vs. 2021. (+55.2% vs 2020) Visitors: YTD Visitation in May 2022 was up +11.4% vs. 2021. (+98.5% vs 2020) Tasting Room sales: YTD Tasting Room sales in May […]

Oregon’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 135 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are similar to  +0.1% vs. 2021. (+30.6% vs 2020) Visitors: YTD Visitation in May 2022 was down -2.7% vs. 2021. (+54.9% vs 2020) Tasting Room sales: YTD Tasting Room sales in May […]

Sonoma’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 53 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +10.4% vs. 2021. (+23.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +44.2% vs. 2021. (+118.7% vs 2020) Tasting Room sales: YTD Tasting room sales […]

Napa’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 71 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +21.3% vs. 2021. (+34.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +24.2% vs. 2021. (+105.2% vs 2020) Tasting Room sales: YTD Tasting room sales […]

Lodi’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +16.0% vs. 2021. (+24.6% vs 2020) Visitors: YTD Visitation in May 2022 was up +23.7% vs. 2021. (+68.4% vs 2020) Tasting Room sales: YTD Tasting room sales in […]

Lake County’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 7 tasting rooms across Lake County, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +21.3% vs. 2021. (+34.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +24.2% vs. 2021. (+105.2% vs 2020) Tasting Room sales: YTD Tasting room sales […]

Central Coast’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 75 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +8.9% vs. 2021. (+31.1% vs 2020) Visitors: YTD Visitation in May 2022 was up +12.6% vs. 2021. (+89.5% vs 2020) Tasting Room sales: YTD Tasting room […]

Amador’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 19 tasting rooms in Amador, CA which participate in Community Benchmark. Overall DTC: Overall YTD DTC sales are up +4.5% vs. 2021. (+37% vs 2020) Visitors: YTD Visitation in May 2022 was up +3.0% vs. 2021. (+98.5%% vs 2020) Tasting Room sales: YTD Tasting Room sales in May 2022 were down […]

Community Benchmark Release Roundup: May 2022

You’ve asked and we’ve delivered!  TrueTrend text update and rollovers: Check out this 2-minute video explaining the TrueTrend by our Founder, John Keleher.  The TrueTrend shows the relative performance (the ratio of your metric divided by the Comp Set metric) over time. We have added and clarified the rollover text as you delve into the […]