Year-over-year, Year-to-date November 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.0% vs. 2021. (+24.0% vs 2020) Visitors: Visitation YTD was down -5.9% vs. 2021. (+39.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +3.4% vs. […]

Year-over-year, Year-to-date November 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +2.7% vs. 2021. (+22.3% vs 2020) Visitors: Visitation YTD was down -7.1% vs. 2021. (+26.3% vs 2020) Tasting Room sales: Tasting room sales YTD were down -0.3% […]

Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through October 2022 (vs. 2021 and 2020): Central Coast Lodi Napa Oregon Sierra Foothills Sonoma Temecula Walla Walla (WA) ALL REGIONS: Year-over-year, Year-to-date October 2022 data is from over 450 wineries across all the regions which participate in Community […]

Year-over-year, Year-to-date October 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +10.6% vs. 2021. (+25.6% vs 2020) Visitors: Visitation YTD was down -2.9% vs. 2021. (+59.6% vs 2020) Tasting Room sales: Tasting room sales YTD were up +4.9% vs. […]

Year-over-year, Year-to-date October 2022 data is from 22 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +0.6% vs. 2021. (+26.2% vs 2020) Visitors: Visitation YTD was up +0.4% vs. 2021. (+69.2% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -6.2% […]

Year-over-year, Year-to-date October 2022 data is from 26 tasting rooms in Temecula which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up  +7.8% vs. 2021. (+38.5% vs 2020) Visitors: Visitation YTD was up +4.0% vs. 2021. (+47.0% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +2.8% vs. 2021. (+64.8% […]

Year-over-year, Year-to-date October 2022 data is from 59 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.5% vs. 2021. (+19.8% vs 2020) Visitors: Visitation YTD was up +9.5% vs. 2021. (+111.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +8.2% vs. […]

  Year-over-year, Year-to-date October 2022 data is from 34 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark. Overall DTC: Overall YTD DTC sales are up +3.2% vs. 2021. (+23.8% vs 2020) Visitors: Visitation YTD was down -0.6% vs. 2021. (+36.1% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -1.3% vs. 2021. […]

Year-over-year, Year-to-date October 2022 data is from 136 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -1.2% vs. 2021. (+23.1% vs 2020) Visitors: Visitation YTD was down -14.4% vs. 2021. (+15.6% vs 2020) Tasting Room sales: Tasting Room sales YTD were up 0.3% vs. 2021. […]

Year-over-year, Year-to-date October 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.1% vs. 2021. (+35.9% vs 2020) Visitors: Visitation YTD was up 1.7% vs. 2021. (+97.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +16.4% vs. […]