Sierra Foothills

Year-over-year, Year-to-date October 2022 data is from 34 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark.

Overall DTC:

Overall YTD DTC sales are up +3.2% vs. 2021. (+23.8% vs 2020)


Visitation YTD was down -0.6% vs. 2021. (+36.1% vs 2020)

Tasting Room sales:

Tasting Room sales YTD were down -1.3% vs. 2021. (+32.1% vs. 2020)

Wine Club Total Sales:

Wine Club total sales YTD were up +7.7% vs. 2021. (+28.9% vs. 2020)


Phone sales YTD were down -22.4% vs. 2021.  (+53.7% vs. 2020).  Online sales were down -27.4% vs. 2021. (-57.5% vs. 2020)


* Includes data from Sierra Foothills, CA: Amador & El Dorado. 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.