Year-over-year, Year-to-date October 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +14.1% vs. 2021. (+35.9% vs 2020)
Visitors:
Visitation YTD was up 1.7% vs. 2021. (+97.0% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +16.4% vs. 2021. (+147.5% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +17.3% vs. 2021. (+23.1% vs. 2020)
Digital+:
Phone sales YTD were down -15.9% vs. 2021. (-15.9% vs. 2020). Online sales YTD were down -11.7% vs. last year. (-23.0% vs. 2020)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
