Author: Naomi Redding

Central Coast’s DTC Trends YTD October 2022

Year-over-year, Year-to-date October 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.5% vs. 2021. (+24.8% vs 2020) Visitors: Visitation YTD was down -7.0% vs. 2021. (+29.8% vs 2020) Tasting Room sales: Tasting room sales YTD were up +0.8% […]

Overall DTC Trends YTD September 2022

Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through September 2022 (vs. 2021 and 2020): Central Coast Lodi Napa Oregon Sierra Foothills Sonoma Temecula Walla Walla (WA) ALL REGIONS: Year-over-year, Year-to-date September 2022 data is from over 450 wineries across all the regions which participate in Community […]

Walla Walla’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 29 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +1.7% vs. 2021. (+32.5% vs 2020) Visitors: Visitation YTD was up +0.5% vs. 2021. (+84.8% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -5.4% […]

Temecula’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 26 tasting rooms in Temecula which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up  +7.3% vs. 2021. (+39.3% vs 2020) Visitors: Visitation YTD was up +4.9% vs. 2021. (+60.5% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +5.2% vs. 2021. (+78.0% […]

Sonoma’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 59 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.0% vs. 2021. (+16.8% vs 2020) Visitors: Visitation YTD was up +7.9% vs. 2021. (+113.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +11.5% vs. […]

Sierra Foothill’s DTC Trends YTD September 2022

  Year-over-year, Year-to-date September 2022 data is from 33 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark. Overall DTC: Overall YTD DTC sales are up +2.5% vs. 2021. (+30.3% vs 2020) Visitors: Visitation YTD was up +2.1% vs. 2021. (+58.2% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -1.8% vs. 2021. (+41.9% […]

Oregon’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 134 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -0.9% vs. 2021. (+24.4% vs 2020) Visitors: Visitation YTD was down -12.6% vs. 2021. (+21.6% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +2.4% vs. 2021. […]

Napa’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +11.1% vs. 2021. (+32.6% vs 2020) Visitors: Visitation YTD was up +3.8% vs. 2021. (+96.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +23.4% vs. […]

Lodi’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +9.2% vs. 2021. (+22.8% vs 2020) Visitors: Visitation YTD was down -0.6% vs. 2021. (+66.8% vs 2020) Tasting Room sales: Tasting room sales YTD were up +7.0% vs. […]

Central Coast’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 75 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.5% vs. 2021. (+29.6% vs 2020) Visitors: Visitation YTD was down -4.8% vs. 2021. (+43.1% vs 2020) Tasting Room sales: Tasting room sales YTD were up +3.3% […]