Are you curious about DTC growth rates in specific regions in January 2022 vs. 2021 and 2020? Click below to dive into the details:
ALL REGIONS: January 2022 data is from 400+ tasting rooms across all the regions which participate in Community Benchmark.
Visitors:
Visitation in January 2022 was up +158.2% vs. 2021. (-16.8% vs 2020)
Tasting Room sales:
Tasting room sales in January 2022 were up +155.3% vs. 2021. (+17.8% vs 2020)
Wine Club Total Sales:
Wine Club total sales in January 2022 were up +19.3% vs. 2021. (+54.4% vs. 2020)
Digital+:
Phone/email sales in January 2022 were down -26.1% vs. 2021. (+49.9% vs. 2020). Online sales were down -22.0% vs. last year. (+71.8% vs. 2020)
* Includes data from Amador, Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sonoma, Temecula, Walla Walla (WA).
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