January 2022 data is from 21 tasting rooms across Lodi, CA which participate in Community Benchmark.
Visitors:
Visitation in January 2022 was up +109.1% vs. 2021. (-13.4% vs 2020)
Tasting Room sales:
Tasting room sales in January 2022 were up +56.7% vs. 2021. (-30.2% vs 2020)
Wine Club Total Sales:
Wine Club total sales in January 2022 were up +14.3% vs. 2021. (+27.7% vs. 2020)
Digital+:
Phone/email sales in January 2022 were down -32.5% vs. 2021. (+199.7% vs. 2020). Online sales were up +26.4% vs. last year. (+754.6% vs. 2020)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
