January 2022 data is from 67 tasting rooms across Napa, CA which participate in Community Benchmark.
Visitors:
Visitation in January 2022 was up +644.5% vs. 2021. (-31.6% vs 2020)
Tasting Room sales:
Tasting room sales in January 2022 were up +490.0% vs. 2021. (+17.1% vs 2020)
Wine Club Total Sales:
Wine Club total sales in January 2022 were up +31.7% vs. 2021. (+97.7% vs. 2020)
Digital+:
Phone/email sales in January 2022 were down -23.7% vs. 2021. (+64.3% vs. 2020). Online sales were down -12.2% vs. last year. (+124.7% vs. 2020)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
