Are you curious about growth in specific regions as we look back on 2021 vs. 2020 and 2019? Click below to dive into the details:
ALL REGIONS: December 2021 Year-to-date, year-over-year data is from a potential 307 tasting rooms across all the regions which participate in Community Benchmark.
Visitors:
Visitation in 2021 was up +67.3% vs. 2020. (-29.0% YTD 2021 vs 2019)
Tasting Room sales:
Tasting room sales in 2021 were up +94.6% vs. 2020. (+11.9% vs. 2019)
Wine Club Total Sales:
Wine Club total sales in 2021 were up +6.9% vs. 2020. (+19.8% vs. 2019)
Digital+:
Phone/email sales in 2021 were down -2.3% vs. 2020. (+23.7% vs. 2019). Online sales were down -1.1% vs. last year. (+71.3% vs. 2019)
* Includes data from Amador, Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sonoma, Walla Walla (WA).
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