Year-to-date, year-over-year data is from a potential 29 tasting rooms across Lodi, CA which participate in Community Benchmark.
Visitors:
Visitation in 2021 was up +141.9%% vs. 2020. (-42.7% YTD 2021 vs 2019)
Tasting Room sales:
Tasting Room sales in 2021 were up +40.2% vs. 2020. (+12.4% vs. 2019)
Wine Club Total Sales:
Wine Club total sales in 2021 were up +8.3% vs. 2020. (+31.6% vs. 2019)
Digital+:
Online sales were down -14.6% vs. last year. (+215.3% vs. 2019)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
