Year-to-date, year-over-year data is from a potential 62 tasting rooms across Napa, CA which participate in Community Benchmark.
Visitors:
Visitation in 2021 was up +93.0% vs. 2020. (-13.3% YTD 2021 vs 2019)
Tasting Room sales:
Tasting Room sales in 2021 were up +142.7% vs. 2020. (+27.1% vs. 2019)
Wine Club Total Sales:
Wine Club total sales in 2021 were up +4.7% vs. 2020. (+17.9% vs. 2019)
Digital+:
Phone/email sales in 2021 were up +2.1% vs. 2020. (+27.3% vs. 2019). Online sales were up 13.7% vs. last year. (+48.9% vs. 2019)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
