Year-to-date, year-over-year data is from a potential 44 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Visitors:
Visitation in 2021 was up +73.7% vs. 2020. (-48.2% YTD 2021 vs 2019)
Tasting Room sales:
Tasting Room sales in 2021 were up +94.7% vs. 2020. (-7.8% vs. 2019)
Wine Club Total Sales:
Wine Club total sales in 2021 were up +4.9% vs. 2020. (+21.8% vs. 2019)
Digital+:
Phone/email sales in 2021 were down -8.4% vs. 2020. (+29.3% vs. 2019). Online sales were down -12.7% vs. last year. (+94.7% vs. 2019)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
