Are you curious about growth in specific regions? Click below to dive into the details:
ALL REGIONS: Year-to-date, year-over-year data is from 155 tasting rooms across all the regions which participate in Community Benchmark.
Visitors were up +58.5%% vs. last year. (-5% vs. 2019)
Tasting Room sales:
Tasting room sales are up +58.2% vs. last year. (+34.9% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +26% vs. last year. (+60.7% vs. 2019)
Phone/email sales are down -5.8% vs. last year. (+25.5% vs. 2019). Online sales are down -5.8% vs. last year.; (+300.2% vs. 2019)
* Includes data from Amador, Central Coast, Lake County, Lodi, Mendocino, Napa, Sonoma, & Walla Walla (WA).