Are you curious about growth in specific regions?  Click below to dive into the details:

ALL REGIONS: Year-to-date, year-over-year data is from 155 tasting rooms across all the regions which participate in Community Benchmark.

Visitors:

Visitors were up +58.5%% vs. last year. (-5% vs. 2019)

Tasting Room sales:

Tasting room sales are up +58.2% vs. last year. (+34.9% vs. 2019)

Wine Club Total Sales:

Wine Club total sales are up +26% vs. last year. (+60.7% vs. 2019)

Digital+:

Phone/email sales are down -5.8% vs. last year.  (+25.5% vs. 2019).  Online sales are down -5.8% vs. last year.; (+300.2% vs. 2019)

 

* Includes data from Amador, Central Coast, Lake County, Lodi, Mendocino, Napa, Sonoma, & Walla Walla (WA).

 

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