Year-to-date, year-over-year data is from 44 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Visitors:
Visitors are up +86.6% vs. last year. (-28.4% vs. 2019)
Tasting Room sales:
Tasting room sales are up +94.1% vs. last year. (+9.6% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +5.5% vs. last year. (+23.7% vs. 2019)
Digital+:
Phone/email sales are down -4.6% vs. last year. (+52.3% vs. 2019). Online sales are down -12.6% vs. last year. (+49.5% vs. 2019)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
