Category: Community Intelligence Reports

Sonoma’s DTC Trends YTD August 2022

Year-over-year, Year-to-date August 2022 data is from 58 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.9% vs. 2021. (+20.2% vs 2020) Visitors: Visitation YTD was up +11.8% vs. 2021. (+107.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.2% vs. […]

Napa’s DTC Trends YTD August 2022

Year-over-year, Year-to-date August 2022 data is from 73 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.0% vs. 2021. (+34.3% vs 2020) Visitors: Visitation YTD was up +3.3% vs. 2021. (+96.3% vs 2020) Tasting Room sales: Tasting room sales YTD were up +32.0% vs. […]

Sonoma’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 57 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.9% vs. 2021. (+18.1% vs 2020) Visitors: Visitation YTD was up +22.6% vs. 2021. (+113.3% vs 2020) Tasting Room sales: Tasting room sales YTD were up +16.6% […]

Napa’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +16.0% vs. 2021. (+33.3% vs 2020) Visitors: Visitation YTD was up +4.3% vs. 2021. (+93.8 vs 2020) Tasting Room sales: Tasting room sales YTD were up +35.4% vs. […]

Sonoma’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 57 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +7.7% vs. 2021. (+19.1% vs 2020) Visitors: Visitation YTD was up +29.1% vs. 2021. (+119.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +23.0% […]

Napa’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.9% vs. 2021. (+30.9% vs 2020) Visitors: Visitation YTD was up +14.0% vs. 2021. (+102.5% vs 2020) Tasting Room sales: Tasting room sales YTD were up +46.6% […]

Sonoma’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 53 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +10.4% vs. 2021. (+23.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +44.2% vs. 2021. (+118.7% vs 2020) Tasting Room sales: YTD Tasting room sales […]

Napa’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 71 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +21.3% vs. 2021. (+34.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +24.2% vs. 2021. (+105.2% vs 2020) Tasting Room sales: YTD Tasting room sales […]

Napa’s DTC Trends April 2022

April 2022 data is from 59 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +3.5% vs. 2021. (+19.0% vs 2020) Visitors: Visitation in April 2022 was up +26.9% vs. 2021. (+42.9% vs 2020) Tasting Room sales: Tasting room sales in April 2022 were up […]

Sonoma’s DTC Trends April 2022

April 2022 data is from 41 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are down -1.9% vs. 2021. (+2.2% vs 2020) Visitors: Visitation in April 2022 was up +83.9% vs. 2021. (+63.9 vs 2020) Tasting Room sales: Tasting room sales in April 2022 were up […]