Category: Community Intelligence Reports

Sonoma’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 53 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +10.4% vs. 2021. (+23.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +44.2% vs. 2021. (+118.7% vs 2020) Tasting Room sales: YTD Tasting room sales […]

Napa’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 71 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +21.3% vs. 2021. (+34.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +24.2% vs. 2021. (+105.2% vs 2020) Tasting Room sales: YTD Tasting room sales […]

Napa’s DTC Trends April 2022

April 2022 data is from 59 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +3.5% vs. 2021. (+19.0% vs 2020) Visitors: Visitation in April 2022 was up +26.9% vs. 2021. (+42.9% vs 2020) Tasting Room sales: Tasting room sales in April 2022 were up […]

Sonoma’s DTC Trends April 2022

April 2022 data is from 41 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are down -1.9% vs. 2021. (+2.2% vs 2020) Visitors: Visitation in April 2022 was up +83.9% vs. 2021. (+63.9 vs 2020) Tasting Room sales: Tasting room sales in April 2022 were up […]

Sonoma’s DTC Trends March 2022

March 2022 data is from 41 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +11.9% vs. 2021. (+20.2% vs 2020) Visitors: Visitation in March 2022 was up +107.5% vs. 2021. (-0.7% vs 2020) Tasting Room sales: Tasting room sales in March 2022 were up […]

Sonoma’s DTC Trends February 2022

February 2022 data is from 45 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +176.3% vs. 2021. (-20.6% vs 2020) Tasting Room sales: Tasting room sales in February 2022 were up +120.2% vs. 2021. (+4.3 vs 2020) Wine Club Total Sales: Wine Club total sales in […]

Sonoma’s DTC Trends January 2022

January 2022 data is from 46 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitation in January 2022 was up +759.9% vs. 2021. (-27.5% vs 2020) Tasting Room sales: Tasting room sales in January 2022 were up +310.9% vs. 2021. (-2.3 vs 2020) Wine Club Total Sales: Wine Club total sales in […]

Community Intelligence Reports

Community Intelligence Reports by Region – August 2021

Take a deeper dive into regional data with our exclusive Community Intelligence Reports.  See the impact as of August 2021 with key stats and insights: The Story of August Overall DTC Comparisons Tasting Rooms Wine Club Digital Sales Which region will you examine first? Napa Valley Sonoma Amador Walla Walla Central Coast Mendocino Lodi Lake […]

Community Intelligence Report for Walla Walla

Community Intelligence Report for Walla Walla – April 2021

Not Yet An Walla Walla Benchmark Member?  To receive the Full PDF Report including custom comparisons for your winery  Get Access Here. The Story of April in Walla Walla (*note that only wineries with complete and accurate data for 2019 and 2020 are included) To receive the Full PDF Report including custom comparisons for your […]

Community Intelligence Report for Amador Vintners

Community Intelligence Report for Amador – April 2021

Sponsored by Amador County Vintners Association Not Yet An Amador Benchmark Member?  To receive the Full PDF Report including custom comparisons for your winery  Get Access Here. The Story of April for Amador CommunityBenchmark (*note that only wineries with complete and accurate data for 2019 and 2020 are included) To receive the Full PDF Report […]