Category: Community Intelligence Reports

Sonoma’s DTC Trends YTD December 2022

Year-over-year, Year-to-date December 2022 data is from 60 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.1% vs. 2021. (+19.7% vs 2020) Visitors: Visitation YTD was up +3.8% vs. 2021. (+100.7% vs 2020) Tasting Room sales: Tasting room sales YTD were up +6.3% […]

Napa’s DTC Trends YTD December 2022

Year-over-year, Year-to-date November 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +7.6% vs. 2021. (+28.7% vs 2020) Visitors: Visitation YTD was down -3.6% vs. 2021. (+90.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.0% vs. […]

Sonoma’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 60 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +3.9% vs. 2021. (+19.1% vs 2020) Visitors: Visitation YTD was up +7.1% vs. 2021. (+99.8% vs 2020) Tasting Room sales: Tasting room sales YTD were up +6.7% vs. […]

Napa’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.7% vs. 2021. (+27.4% vs 2020) Visitors: Visitation YTD was down -0.2% vs. 2021. (+86.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.8% vs. […]

Sonoma’s DTC Trends YTD October 2022

Year-over-year, Year-to-date October 2022 data is from 59 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.5% vs. 2021. (+19.8% vs 2020) Visitors: Visitation YTD was up +9.5% vs. 2021. (+111.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +8.2% vs. […]

Napa’s DTC Trends YTD October 2022

Year-over-year, Year-to-date October 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.1% vs. 2021. (+35.9% vs 2020) Visitors: Visitation YTD was up 1.7% vs. 2021. (+97.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +16.4% vs. […]

Sonoma’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 59 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.0% vs. 2021. (+16.8% vs 2020) Visitors: Visitation YTD was up +7.9% vs. 2021. (+113.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +11.5% vs. […]

Napa’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +11.1% vs. 2021. (+32.6% vs 2020) Visitors: Visitation YTD was up +3.8% vs. 2021. (+96.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +23.4% vs. […]

Sonoma’s DTC Trends YTD August 2022

Year-over-year, Year-to-date August 2022 data is from 58 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.9% vs. 2021. (+20.2% vs 2020) Visitors: Visitation YTD was up +11.8% vs. 2021. (+107.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.2% vs. […]

Napa’s DTC Trends YTD August 2022

Year-over-year, Year-to-date August 2022 data is from 73 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.0% vs. 2021. (+34.3% vs 2020) Visitors: Visitation YTD was up +3.3% vs. 2021. (+96.3% vs 2020) Tasting Room sales: Tasting room sales YTD were up +32.0% vs. […]