Year-over-year, Year-to-date July 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +16.0% vs. 2021. (+33.3% vs 2020)
Visitors:
Visitation YTD was up +4.3% vs. 2021. (+93.8 vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +35.4% vs. 2021. (+169.5% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +14.4% vs. 2021. (+20.7% vs. 2020)
Digital+:
Phone sales YTD were down -13.9% vs. 2021. (-16.2% vs. 2020). Online sales YTD were down -12.5% vs. last year. (-23.5% vs. 2020)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
