April 2023 continued to showcase the downward trend for all regions this year. As we get closer to the summer months, we can hope for some better numbers and more visitation! The good news is that the data is here and provides the opportunity to make informed decisions for what’s best for your winery. See […]

March 2023 continued to showcase the downward trend for all regions this year. As we get closer to the summer months, we can hope for some better numbers and more visitation! The good news is that the data is here and provides the opportunity to make informed decisions for what’s best for your winery. See […]

Are you curious about regional DTC growth rates? Click below to dive into the details for January 2023 (vs. 2022 and 2021): Central Coast Lodi Napa Oregon Sierra Foothills Sonoma Temecula Walla Walla (WA) Woodinville ALL REGIONS: Year-over-year January 2023 data is from over 486 wineries across all the regions which participate in Community Benchmark (Jan […]

Year-over-year January 2023 data is from 33 tasting rooms across Woodinville, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down -4.0% vs. 2022 (+3.8% vs 2021). Visitors: Visitation YTD was down -3.1% vs. 2022 (+18.7% vs 2021). Tasting Room sales: Tasting Room sales YTD were down -4.7% vs. 2022 (+29.1% […]

Year-over-year January 2023 data is from 29 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +19.2% vs. 2022 (+24.0% vs 2021). Visitors: Visitation YTD was down -6.8% vs. 2022 (+48.5% vs 2021). Tasting Room sales: Tasting Room sales YTD were down -14.0% vs. […]

Year-over-year January 2023 data is from 18 tasting rooms in Temecula which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down -6.7% vs. 2022 (+75.6% vs 2021). Visitors: Visitation YTD was down -6.4% vs. 2022 (+154.6% vs 2021). Tasting Room sales: Tasting Room sales YTD were down -2.0% vs. 2022 (+140.2% […]

  Year-over-year January 2023 data is from 32 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark. Overall DTC: Overall YTD DTC sales are down -4.6% vs. 2022 (-8.6% vs 2021). Visitors: Visitation YTD was down -22.7% vs. 2022 (+5.8% vs 2021). Tasting Room sales: Tasting Room sales YTD were down -18.8% vs. 2022 […]

Year-over-year January 2023 data is from 56 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +1.1% vs. 2022 (+23.1% vs 2021). Visitors: Visitation YTD was down -7.9% vs. 2022 (+391.8% vs 2021). Tasting Room sales: Tasting room sales YTD were down -0.2% vs. […]

Year-over-year January 2023 data is from 128 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -13.3% vs. 2022 (+0.6% vs 2021) Visitors: Visitation YTD was down -26.1% vs. 2022 (-4.3% vs 2021) Tasting Room sales: Tasting Room sales YTD were down -14.9% vs. 2022 (+13.7% […]

Year-over-year, Year-to-date January 2023 data is from 71 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down -12.6% vs. 2022 (+19.0% vs 2021). Visitors: Visitation YTD was down -13.8% vs. 2022 (+338.1% vs 2021). Tasting Room sales: Tasting room sales YTD were down -10.0% […]