Category: Napa

Napa’s DTC Trends YTD December 2022

Year-over-year, Year-to-date November 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +7.6% vs. 2021. (+28.7% vs 2020) Visitors: Visitation YTD was down -3.6% vs. 2021. (+90.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.0% vs. […]

Napa’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.7% vs. 2021. (+27.4% vs 2020) Visitors: Visitation YTD was down -0.2% vs. 2021. (+86.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.8% vs. […]

Napa’s DTC Trends YTD October 2022

Year-over-year, Year-to-date October 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.1% vs. 2021. (+35.9% vs 2020) Visitors: Visitation YTD was up 1.7% vs. 2021. (+97.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +16.4% vs. […]

Napa’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +11.1% vs. 2021. (+32.6% vs 2020) Visitors: Visitation YTD was up +3.8% vs. 2021. (+96.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +23.4% vs. […]

Napa’s DTC Trends YTD August 2022

Year-over-year, Year-to-date August 2022 data is from 73 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.0% vs. 2021. (+34.3% vs 2020) Visitors: Visitation YTD was up +3.3% vs. 2021. (+96.3% vs 2020) Tasting Room sales: Tasting room sales YTD were up +32.0% vs. […]

Napa’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +16.0% vs. 2021. (+33.3% vs 2020) Visitors: Visitation YTD was up +4.3% vs. 2021. (+93.8 vs 2020) Tasting Room sales: Tasting room sales YTD were up +35.4% vs. […]

Napa’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.9% vs. 2021. (+30.9% vs 2020) Visitors: Visitation YTD was up +14.0% vs. 2021. (+102.5% vs 2020) Tasting Room sales: Tasting room sales YTD were up +46.6% […]

Napa’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 71 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +21.3% vs. 2021. (+34.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +24.2% vs. 2021. (+105.2% vs 2020) Tasting Room sales: YTD Tasting room sales […]

Napa’s DTC Trends April 2022

April 2022 data is from 59 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +3.5% vs. 2021. (+19.0% vs 2020) Visitors: Visitation in April 2022 was up +26.9% vs. 2021. (+42.9% vs 2020) Tasting Room sales: Tasting room sales in April 2022 were up […]

Community Intelligence Report for Napa Valley

Community Intelligence Report for Napa – April 2021

Sponsor this report – Contact us for rates! Not Yet An Napa Valley Benchmark Member?  To receive the Full PDF Report including custom comparisons for your winery  Get Access Here. The Story of April for Napa (*note that only wineries with complete and accurate data for 2019 and 2020 are included) To receive the Full PDF […]