Category: Lodi

Lodi’s DTC Trends YTD January 2023

Year-over-year, Year-to-date January 2023 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +1.8% vs. 2022 (+25.1% vs 2021). Visitors: Visitation YTD was down -31.8% vs. 2022 (+31.4% vs 2021). Tasting Room sales: Tasting room sales YTD were down -7.5% […]

Lodi’s DTC Trends YTD December 2022

Year-over-year, Year-to-date December 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.6% vs. 2021. (+23.3% vs 2020) Visitors: Visitation YTD was down -7.4% vs. 2021. (+41.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +2.2% vs. […]

Lodi’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.0% vs. 2021. (+24.0% vs 2020) Visitors: Visitation YTD was down -5.9% vs. 2021. (+39.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +3.4% vs. […]

Lodi’s DTC Trends YTD October 2022

Year-over-year, Year-to-date October 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +10.6% vs. 2021. (+25.6% vs 2020) Visitors: Visitation YTD was down -2.9% vs. 2021. (+59.6% vs 2020) Tasting Room sales: Tasting room sales YTD were up +4.9% vs. […]

Lodi’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +9.2% vs. 2021. (+22.8% vs 2020) Visitors: Visitation YTD was down -0.6% vs. 2021. (+66.8% vs 2020) Tasting Room sales: Tasting room sales YTD were up +7.0% vs. […]

Lodi’s DTC Trends YTD August 2022

Year-over-year, Year-to-date August 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +1.4% vs. 2021. (+18.7% vs 2020) Visitors: Visitation YTD was up +4.0% vs. 2021. (+72.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up +3.5% vs. […]

Lodi’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +13.2% vs. 2021. (+27.4% vs 2020) Visitors: Visitation YTD was up +9.6% vs. 2021. (+76.1% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.7% vs. […]

Lodi’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +13.6% vs. 2021. (+23.1% vs 2020) Visitors: Visitation YTD was up +16.2% vs. 2021. (+75.7% vs 2020) Tasting Room sales: Tasting room sales YTD were up +15.6% vs. […]

Lodi’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +16.0% vs. 2021. (+24.6% vs 2020) Visitors: YTD Visitation in May 2022 was up +23.7% vs. 2021. (+68.4% vs 2020) Tasting Room sales: YTD Tasting room sales in […]