Year-over-year, Year-to-date July 2022 data is from 132 tasting rooms across Oregon which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales YTD are down -3.1% vs. 2021. (+28.2% vs 2020)
Visitors:
Visitation YTD was down -10.6% vs. 2021. (+37.5% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were up +3.8% vs. 2021. (+76.8% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were down -1.9% vs. 2021. (+21.3% vs. 2020)
Digital+:
Phone Sales YTD were down -14.9% vs. 2021. (-19.6% vs. 2020). Online sales YTD were down -30.1% vs. last year. (-31.9% vs. 2020)
* Includes data from Northern Borders (Columbia Gorge/Valley, Walla Walla Valley, Other), Southern Oregon (Applegate Valley, Rogue Valley, Umpqua Valley & Elkton), and Willamette Valley (Chehalem Mountains & Ribbon Ridge & Laurelwood, Dundee Hills, Eola-Amity Hills and McMinnville).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
