Category: Oregon

Oregon’s DTC Trends YTD August 2022

Year-over-year, Year-to-date August 2022 data is from 131 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -3.4% vs. 2021. (+19.6% vs 2020) Visitors: Visitation YTD was down -13.4% vs. 2021. (+20.9% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +1.6% vs. 2021. […]

Oregon’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 132 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -3.1% vs. 2021. (+28.2% vs 2020) Visitors: Visitation YTD was down -10.6% vs. 2021. (+37.5% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +3.8% vs. 2021. […]

Oregon’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 135 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -0.9% vs. 2021. (+32.1% vs 2020) Visitors: Visitation YTD was down -7.1% vs. 2021. (+43.7% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +7.8% vs. 2021. […]

Oregon’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 135 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are similar to  +0.1% vs. 2021. (+30.6% vs 2020) Visitors: YTD Visitation in May 2022 was down -2.7% vs. 2021. (+54.9% vs 2020) Tasting Room sales: YTD Tasting Room sales in May […]