Year-over-year, Year-to-date May 2022 data is from 135 tasting rooms across Oregon which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are similar to +0.1% vs. 2021. (+30.6% vs 2020)
Visitors:
YTD Visitation in May 2022 was down -2.7% vs. 2021. (+54.9% vs 2020)
Tasting Room sales:
YTD Tasting Room sales in May 2022 were up +10.9% vs. 2021. (+104.0% vs. 2020)
Wine Club Total Sales:
YTD Wine Club total sales in May 2022 were up +1.5% vs. 2021. (+26.4% vs. 2020)
Digital+:
YTD Phone Sales in May 2022 were down -19.8% vs. 2021. (-16.2% vs. 2020). Online sales were down -31.9% vs. last year. (-29.7% vs. 2020)
* Includes data from Northern Borders (Columbia Gorge/Valley, Walla Walla Valley, Other), Southern Oregon (Applegate Valley, Rogue Valley, Umpqua Valley & Elkton), and Willamette Valley (Chehalem Mountains & Ribbon Ridge & Laurelwood, Dundee Hills, Eola-Amity Hills and McMinnville).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
